News On F1 - Formula 1 News, Results, Information and Statistics

Formula 1 Store
F1 Tickets, Tours, Gear
F1 Books
& Biographies

Formula 1 News - December, 2009
F1 should embrace not resist 'new media'

F1 Merchandise
Main Page
Formula 1 News
2011 F1 Schedule
2011 F1 Line-up
F1 Teams
F1 Drivers
10 'n' Pole
Register - Submit
F1 Regulations
The Forums
Live F1 Coverage
Motorsport Shop
Motorsport Calendar

F1 Merchandise UK
F1 Merchandise USA

F1 Tours
F1 Tickets
F1 Diecast
F1 Videos
F1 Games
F1 Trivia
NewsOnF1 on Twitter
NewsOnF1 Blogs
MotoGP Tickets
Past Formula 1 Seasons
2010 F1 Results
2009 F1 Results
2008 F1 Results
2007 F1 Results
2006 F1 Results
2005 F1 Results
2004 F1 Results
2003 F1 Results

2002 F1 Results

2001 F1 Results

2000 F1 Results

1999 F1 Results

1998 F1 Results

1997 F1 Results
Contact Us
Your Say
Diagnosis & Prognosis
By the Heretic
Controversy Corner
The Real Race
By the Quali-flyer
F1 Testing
F1 Team Reports
8 'n' Pole
2010 World Cup
2006 World Cup

Dec.10 (GMM) Formula one should embrace the challenges posed by "new media", figures at the Motor Sport Business Forum held in Monaco said this week.

Neville Wheeler, business development director of the technology company Cisco, said the sport's commercial rights holder faces a "major challenge" in adapting from the rapidly outdated television broadcast model.

"We all know the pace of change is so fast that unless you are prepared to break away from the shackles of the old way of doing things you are often left behind and you will find that the passionate fans will seek out other ways of viewing your content," he is quoted as saying in a New York Times column.

Wheeler said "smart organisations" are "embracing new opportunities" provided by "new media" rather than maintaining the "walled garden" approach.

"We have to get to a point where the new media is a key component to the way the sport is delivered to the global audience. If we can't get to that point then advertisers, sponsors, suppliers and teams will not be able to monetise their investment in the way they would like," he added.

Gerard Lopez on Wednesday confirmed his interest in buying into the Renault team, and agreed that current TV broadcasting contracts are "based on the ways people watched television 20 years ago".

"We're really interested in something we call 'Freemium'," said Lopez, who was involved with the launch of the internet communication software Skype.

"This stands for free and premium. You give free content, via the internet, to as many people as possible and you make it important to them to buy additional content," he explained.

Andrew Barrett, the global sponsorships chief of the official F1 technology backer LG, agreed that the rights holders should embrace rather than spurn the new online age.

"The MTV generation watches television in a different way, but the broadcast needs to evolve to capture that viewer, both on television and online.

"Also this is one of the few professional sports in the world that is not broadcast in high definition," he said in the Financial Times.

Discuss this topic on NewsOnF1 Forums

10 'n' Pole Competition - Register

Latest Formula 1 News Headlines
14 Apr: F1 should 'applaud' Pirelli 'risk' for 'show' - de la Rosa
14 Apr: Stuck tells Mercedes to design 'new chassis'
14 Apr: Happy Buemi pushes to keep Toro Rosso seat
14 Apr: McLaren lineup good for 'five more years' - Whitmarsh
14 Apr: Di Resta gets initial practice for first time in 2011
14 Apr: Reports say Sam Michael's Williams role in doubt
14 Apr: Andretti opposes 2013 rules, Todt visits Ferrari
14 Apr: Kovalainen not looking for Team Lotus switch
14 Apr: Red Bull step 'significant' for Shanghai - Marko
14 Apr: Chinese official calls Vettel 'Fernando Alonso'
14 Apr: F1 teams warned before Shanghai race
13 Apr: Ecclestone decides 3pm GP start on India visit
13 Apr: Bahrain steps up push for new 2011 GP date
13 Apr: Interlagos run-off to be ready for 2011 race
13 Apr: Sepang 'fascinating' not confusing - Coulthard
13 Apr: Virgin must speed up to stay ahead of HRT - Glock
13 Apr: Razia and Valsecchi to drive Lotus cars on Friday
13 Apr: Horner vows to get Webber back into 2011 fight
13 Apr: Montezemolo wants Alonso for PM, no job for Massa
13 Apr: Hulkenberg eyes 2012 Force India race seat

The latest Formula 1 News

Back to the main news page

Back To Top

F1 Tickets
2011 Chinese F1 GP
2011 Canadian F1 GP
2011 Spanish F1 GP
MotoGP Tickets
2011 Spanish MotoGP
2011 Catalunya MotoGP
2011 French MotoGP
more Motorsport Tours & Holidays

Official 2010 F1 Season Review

Autocourse 2010 Annual

F1 Merchandise US

F1 Merchandise UK

Formula 1 Yearbooks

Ayrton Senna

Past Formula 1 Drivers